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Market Research Analysts and Marketing Specialists Salary in Alabama
Market Research Analysts and Marketing Specialists in Alabama earn a median $59,530 a year, 24% below the U.S. median.
- Median in AL
- $59,530 a year
- U.S. median
- $78,760 a year
- Employment
- 8,390
- Location quotient
- 0.69
- Share of jobs vs. U.S. (1.00 = same)
Pay range in Alabama
- Median (50%)
- $59,530 · $28.62 an hour
- Mean (average)
- $68,500 · $32.93 an hour (estimate error ±1.7%)
- 10th percentile
- $36,100 · $17.36 an hour
- 25th percentile
- $46,330 · $22.27 an hour
- 75th percentile
- $79,690 · $38.31 an hour
- 90th percentile
- $114,010 · $54.81 an hour
- Employment
- 8,390 (estimate error ±4.9%)
- Jobs per 1,000
- 3.97
- Location quotient
- 0.69 (1.00 = national share)
Market Research Analysts and Marketing Specialists pay by metro area in Alabama
Includes metro areas that cross into this state and nonmetropolitan areas
Swipe the table sideways to see more columns.
| Area | Median wage | Employment |
|---|---|---|
| Columbus, GA-AL | $68,080 | 470 |
| Birmingham, AL | $62,190 | 2,660 |
| Montgomery, AL | $61,240 | 620 |
| Mobile, AL | $60,340 | 610 |
| Auburn-Opelika, AL | $59,650 | 280 |
| Huntsville, AL | $59,230 | 960 |
| Daphne-Fairhope-Foley, AL | $57,000 | 370 |
| Decatur, AL | $56,450 | 180 |
| Southeast Alabama nonmetropolitan area | $55,740 | 180 |
| Anniston-Oxford, AL | $54,570 | 140 |
| Northeast Alabama nonmetropolitan area | $54,460 | 360 |
| Tuscaloosa, AL | $53,090 | 310 |
| Northwest Alabama nonmetropolitan area | $52,390 | 140 |
| Southwest Alabama nonmetropolitan area | $51,990 | 130 |
| Florence-Muscle Shoals, AL | $51,940 | 160 |
| Gadsden, AL | $48,670 | 90 |
| Dothan, AL | $47,790 | 170 |
H-1B filings for market research analysts and marketing specialists in Alabama
FY 2026 through Q3, by work location
13 certified filings with a median offered wage of $65,000.
More
Frequently asked questions
- How much do market research analysts and marketing specialists make in Alabama?
- The median wage for market research analysts and marketing specialists in Alabama is $59,530 a year (Bureau of Labor Statistics, May 2025). There are about 8,390 jobs in the state.
- Where in Alabama do market research analysts and marketing specialists earn the most?
- Columbus, GA-AL has the highest median wage in the state for this occupation at $68,080 a year.